When you're marketing your business, whether you're a burgeoning mom-and-pop shop, or a well established enterprise, the marketing materials you give away (or sell in some cases) - whether at trade-shows, conventions, or in your physical retail location - need to be things people actually want. (Did that blow your mind? It shouldn't have. If it did, you might want to look into hiring someone to do some marketing for your business.) So, what's the #1 item? What's the go-to giveaway? What's the marketing "must have" that gets you the most bang for your buck? (We're so glad you asked.)
Read MoreIt happens literally every year, and yet somehow still seems to come as a surprise. The end of the year is here again, which means it’s time to get your gift giving game in gear (also your alliteration game).
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