When you're marketing your business, whether you're a burgeoning mom-and-pop shop, or a well established enterprise, the marketing materials you give away (or sell in some cases) - whether at trade-shows, conventions, or in your physical retail location - need to be things people actually want. (Did that blow your mind? It shouldn't have. If it did, you might want to look into hiring someone to do some marketing for your business.) So, what's the #1 item? What's the go-to giveaway? What's the marketing "must have" that gets you the most bang for your buck? (We're so glad you asked.)
Read MoreBrand recognition matters. Big time. Regardless of what it is that you do, make, or sell, brand recognition is always going to be the way you grow your customer base and, as a result, your business. So, the big question is: "How do I develop and grow my brand recognition in order to grow my business." And, the answer is: by making your branding unique with custom engraving and printing.
Read MoreIt happens literally every year, and yet somehow still seems to come as a surprise. The end of the year is here again, which means it’s time to get your gift giving game in gear (also your alliteration game).
Read MoreDespite what the thermostat might be telling you, fall is here. (What are you talking about? It’s a million degrees outside! We don’t disagree. But heat doesn’t change the way calendars work.) With the end of the year quickly approaching, it’s time to start thinking about end of the year gifts for your clients and employees. (Seriously though, don’t put it off to the last minute. You’ll hate yourself.)
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